2019 Australian Valentine's Day Survey
Brewquets is proud to bring you the 2019 Australian Valentine’s Day Survey – a study into the attitudes and behaviours of Australian couples towards Valentine’s Day. The report that follows is summary of a nationwide study of over 1,500 participants. It is the most robust, public study currently available about Valentine's Day trends in Australia.
Key findings from the research:
- 77% of couples plan to celebrate Valentine's Day, with 43% buying a gift for their other half.
- Those buying gifts will spend on average $90 on their Valentine.
- An expected $377 million is forecast to be spent on Valentine's gifts.
- The number one gift for men is expected to be alcohol, while for women it will be flowers.
- Almost half of all shoppers (47%) will use both online and offline channels for buying their Valentine's gifts.
- While half (54%) agree Valentine's Day still matters in long term relationships, just 24% expect to have sex on the day.
How Couples Plan to Celebrate Valentine's Day
Of the 77% celebrating Valentine's Day this year, 64% will be doing something special, with 43% buying gifts for each other. 13% will be celebrating Valentine's on another day.
Valentine's Day Celebrations
For the 64% doing something special for Valentine's Day, dining out (48%) is the most popular activity.
Expected Spend on Valentine’s Day Gifts
Consumer spend on gifts for their Valentine is highly varied with $90 the average expected spend. As a result Brewquets estimates a total of $377 million will be spent on Valentine's Day gifts for 2019.
Type of Gift Partners Can Expect
The type of valentine's gift given differs strongly by gender. Males can expect a mix of serious and joke gifts (63%), while more buy serious gifts for their female partner (58%).
This Year’s Valentine’s Gifts
Males are most likely to receive alcohol from their partner (62%) as a Valentine's gift, while females can expect flowers (77%).
Expected Purchase of Valentine’s Day Gifts
The majority of consumers purchase/organise their Valentine's Day gift prior to the week of Valentine's Day. However for just under a quarter (23%), this is done the week of Valentine's.
Purchase Channel for Valentine’s Day Gifts
Using both online and offline channels (47%) is most common for Valentine's Day for 2019.
Delivery Destination for Online Purchases
Two-thirds (65%) will organise their Valentine's gift for their partner to be delivered to them, with the remainder having it delivered to their partners home (18%) or place of work on Valentine's Day (15%).
Attitude to Valentine’s Day
Valentine's Day still appears to have a place in the heart of most couples; 49% love/like the day, with a further 41% neither for or against it.
Relationship Health
Valentine's Day Attitudes
While over half (54%) agree Valentine's Day matters in long-term relationships, only 24% expect to have sex on Valentine's Day.
Activities of Singles on Valentine's Day
2019 Australian Valentine's Day Survey Participants
Prize Winner
Congratulations to Tania-Lee Davis, winner of $350 to spend with Brewquets.
Sharing of Content
Please feel free to share any of the information/charts above. We simply ask that Brewquets is attributed with the research, including a link to this blog when sharing online. Interviews are available on request. Press Release is available here.
About Brewquets:
Brewquets is an Australian gifting business with a twist. Created to fill the void by providing great gifts for the hard to buy for; particularly the quintessential Australian male. Brewquets aims to leave a lasting impression by wowing the lucky recipient and make the gift giver feel like a real gift hero.
Purchases can be made though the Brewquets website. For Valentine's Day Gifts click here.
Media Contacts:
Richard Kelsey - Brewquets
Email: richard@brewquets.com.au
Website: www.brewquets.com.au
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