2019 Australian Valentine's Day Survey
Brewquets is proud to bring you the 2019 Australian Valentine’s Day Survey – a study into the attitudes and behaviours of Australian couples towards Valentine’s Day. The report that follows is summary of a nationwide study of over 1,500 participants. It is the most robust, public study currently available about Valentine's Day trends in Australia.
Key findings from the research:
- 77% of couples plan to celebrate Valentine's Day, with 43% buying a gift for their other half.
- Those buying gifts will spend on average $90 on their Valentine.
- An expected $377 million is forecast to be spent on Valentine's gifts.
- The number one gift for men is expected to be alcohol, while for women it will be flowers.
- Almost half of all shoppers (47%) will use both online and offline channels for buying their Valentine's gifts.
- While half (54%) agree Valentine's Day still matters in long term relationships, just 24% expect to have sex on the day.
How Couples Plan to Celebrate Valentine's Day
Of the 77% celebrating Valentine's Day this year, 64% will be doing something special, with 43% buying gifts for each other. 13% will be celebrating Valentine's on another day.
Valentine's Day Celebrations
For the 64% doing something special for Valentine's Day, dining out (48%) is the most popular activity.
Expected Spend on Valentine’s Day Gifts
Consumer spend on gifts for their Valentine is highly varied with $90 the average expected spend. As a result Brewquets estimates a total of $377 million will be spent on Valentine's Day gifts for 2019.
Type of Gift Partners Can Expect
The type of valentine's gift given differs strongly by gender. Males can expect a mix of serious and joke gifts (63%), while more buy serious gifts for their female partner (58%).
This Year’s Valentine’s Gifts
Males are most likely to receive alcohol from their partner (62%) as a Valentine's gift, while females can expect flowers (77%).
Expected Purchase of Valentine’s Day Gifts
The majority of consumers purchase/organise their Valentine's Day gift prior to the week of Valentine's Day. However for just under a quarter (23%), this is done the week of Valentine's.
Purchase Channel for Valentine’s Day Gifts
Using both online and offline channels (47%) is most common for Valentine's Day for 2019.
Delivery Destination for Online Purchases
Two-thirds (65%) will organise their Valentine's gift for their partner to be delivered to them, with the remainder having it delivered to their partners home (18%) or place of work on Valentine's Day (15%).
Attitude to Valentine’s Day
Valentine's Day still appears to have a place in the heart of most couples; 49% love/like the day, with a further 41% neither for or against it.
Relationship Health
Valentine's Day Attitudes
While over half (54%) agree Valentine's Day matters in long-term relationships, only 24% expect to have sex on Valentine's Day.
Activities of Singles on Valentine's Day
2019 Australian Valentine's Day Survey Participants
Prize Winner
Congratulations to Tania-Lee Davis, winner of $350 to spend with Brewquets.
Sharing of Content
Please feel free to share any of the information/charts above. We simply ask that Brewquets is attributed with the research, including a link to this blog when sharing online. Interviews are available on request. Press Release is available here.
About Brewquets:
Brewquets is an Australian gifting business with a twist. Created to fill the void by providing great gifts for the hard to buy for; particularly the quintessential Australian male. Brewquets aims to leave a lasting impression by wowing the lucky recipient and make the gift giver feel like a real gift hero.
Purchases can be made though the Brewquets website. For Valentine's Day Gifts click here.
Media Contacts:
Richard Kelsey - Brewquets
Email: richard@brewquets.com.au
Website: www.brewquets.com.au
Also in Brewquets Australia Beer Gifting Blog
Brewquets supports the responsible service of alcohol. Liquor Act 2007: No Alcohol can be sold or supplied to anyone under 18. It’s against the law. If you look under 25, you'll be asked to present valid photo identification. We will not serve intoxicated persons. NSW packaged liquor licence number LIQP770016927.
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