February 07, 2019
Brewquets is proud to bring you the 2019 Australian Valentine’s Day Survey – a study into the attitudes and behaviours of Australian couples towards Valentine’s Day. The report that follows is summary of a nationwide study of over 1,500 participants. It is the most robust, public study currently available about Valentine's Day trends in Australia.
Of the 77% celebrating Valentine's Day this year, 64% will be doing something special, with 43% buying gifts for each other. 13% will be celebrating Valentine's on another day.
For the 64% doing something special for Valentine's Day, dining out (48%) is the most popular activity.
Consumer spend on gifts for their Valentine is highly varied with $90 the average expected spend. As a result Brewquets estimates a total of $377 million will be spent on Valentine's Day gifts for 2019.
The type of valentine's gift given differs strongly by gender. Males can expect a mix of serious and joke gifts (63%), while more buy serious gifts for their female partner (58%).
Males are most likely to receive alcohol from their partner (62%) as a Valentine's gift, while females can expect flowers (77%).
The majority of consumers purchase/organise their Valentine's Day gift prior to the week of Valentine's Day. However for just under a quarter (23%), this is done the week of Valentine's.
Using both online and offline channels (47%) is most common for Valentine's Day for 2019.
Two-thirds (65%) will organise their Valentine's gift for their partner to be delivered to them, with the remainder having it delivered to their partners home (18%) or place of work on Valentine's Day (15%).
Valentine's Day still appears to have a place in the heart of most couples; 49% love/like the day, with a further 41% neither for or against it.
While over half (54%) agree Valentine's Day matters in long-term relationships, only 24% expect to have sex on Valentine's Day.
Prize Winner
Congratulations to Tania-Lee Davis, winner of $350 to spend with Brewquets.
Sharing of Content
Please feel free to share any of the information/charts above. We simply ask that Brewquets is attributed with the research, including a link to this blog when sharing online. Interviews are available on request. Press Release is available here.
About Brewquets:
Brewquets is an Australian gifting business with a twist. Created to fill the void by providing great gifts for the hard to buy for; particularly the quintessential Australian male. Brewquets aims to leave a lasting impression by wowing the lucky recipient and make the gift giver feel like a real gift hero.
Purchases can be made though the Brewquets website. For Valentine's Day Gifts click here.
Media Contacts:
Richard Kelsey - Brewquets
Email: richard@brewquets.com.au
Website: www.brewquets.com.au
Brewquets supports the responsible service of alcohol. Liquor Act 2007: No Alcohol can be sold or supplied to anyone under 18. It’s against the law. If you look under 25, you'll be asked to present valid photo identification. We will not serve intoxicated persons. NSW packaged liquor licence number LIQP770016422.
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Great selection of beers and arrived quickly.
Came super quick and was a good idea for a gift
Incredibly fast delivery…again. Hubby loves it.
Always great customer service!
Good quality stubby holder
Got this for my husband for Christmas, the packaging is really nice.
What more can a beer lover want for a birthday gift. Gift wrapped and all !!!
Presentation is fantastic, and the variety of the 24 beers is amazing.
I thought the advent calendars were good, but they these are even better for those hard to buy people.
Purchased this for a client and he loved the selection box. Also the little add ons gave the extra fun factor. Quick delivery and all seemed to be as ordered. Thanks!
Brilliant way to mark an occasion from thousands of of miles away and great service
Absolutely perfect gift for my son. He loves craft beers
Sending from the Scottish Highlands to the Blue Mountains, Nae bother.
Great service.
Nice addition great quality
I always buy one of these boxes as a treat for my husband. He loves trying out the different flavours
What a great gift! Ideal way to thank a beer lover.
Great gift for the teams coaches. Quick delivery too. Highly recommend.